What's on in Sendai, Japan through the year
Sendai, Japan has 6 curated events through the year — 4 festivals and 2 natural spectacles. The ones to plan around: Donto-sai (January) and Sendai Tanabata Festival (August). April, May and August are its peak-crowd months.
Updated September 2026 · every event curated and sourced · dates for 2026 where they are announced, the usual window where they are not
Sendai events and crowds by month
| Month | What starts | Crowds |
|---|---|---|
| January | Zao snow monsters, Donto-sai | Busy |
| February | — | Quiet |
| March | — | Busy |
| April | Cherry blossom | Peak crowds |
| May | Sendai Aoba Matsuri | Peak crowds |
| June | — | Busy |
| July | — | Busy |
| August | Sendai Tanabata Festival | Peak crowds |
| September | — | Shoulder season |
| October | — | Shoulder season |
| November | — | Shoulder season |
| December | Pageant of Starlight | Busy |
January in Sendai
Sendai weather in January →Busy — Winter break (fuyuyasumi) in Japan, school holidays in 5 of the markets that fill it
- Nature
Zao snow monsters
1 Jan – 5 Mar · usuallyIce seasonRime freezes onto the firs on the Zao ridge, about two hours west, until they are unrecognisable lumps. Best in February, and the ropeway runs night viewings when the weather allows.
- Festival
Donto-sai
14 JanMajor festivalNew Year decorations are burned at Osaki Hachimangu on 14 January and a procession of men walks to it through the cold in loincloths, carrying bells. One night, fixed date, properly cold. Source ↗
February in Sendai
Sendai weather in February →Quiet — school holidays in 2 of the markets that fill it, one of its worst months for weather
Nothing new starts in February.
Still on: Zao snow monsters (1 Jan – 5 Mar (usually))
March in Sendai
Sendai weather in March →Busy — Spring break (haruyasumi) in Japan
Nothing new starts in March.
Still on: Zao snow monsters (1 Jan – 5 Mar (usually))
April in Sendai
Sendai weather in April →Peak crowds — Cherry blossom, Spring break (haruyasumi) in Japan
- Nature
Cherry blossom
8–25 Apr · usuallyCrowdedTohoku opens about a fortnight after Tokyo, which is the whole argument for coming north in April. Tsutsujigaoka park and the castle hill above the city are the two obvious ones.
May in Sendai
Sendai weather in May →Peak crowds — Sendai Aoba Matsuri, Golden Week in Japan
- Festival
Sendai Aoba Matsuri
15–20 May · usuallyMajor festivalCrowdedThe third weekend of May: sparrow dancing through the centre on the Saturday, floats and samurai on the Sunday. Smaller and far easier to get near than Tanabata. Source ↗
June in Sendai
Sendai weather in June →Busy — school holidays in 3 of the markets that fill it, one of its best months for weather
Nothing new starts in June.
July in Sendai
Sendai weather in July →Busy — Summer break (natsuyasumi) in Japan, school holidays in 4 of the markets that fill it
Nothing new starts in July.
August in Sendai
Sendai weather in August →Peak crowds — Sendai Tanabata Festival, Summer break (natsuyasumi) in Japan
- Festival
Sendai Tanabata Festival
6–8 AugMajor festivalCrowdedBook earlyThree fixed days when the arcades are hung with paper streamers to the floor and two million people walk under them. Hotel rooms in the city are gone months out; Matsushima is the fallback. Source ↗
September in Sendai
Sendai weather in September →Shoulder season — school holidays in 3 of the markets that fill it, an ordinary month
Nothing new starts in September.
October in Sendai
Sendai weather in October →Shoulder season — school holidays in 3 of the markets that fill it, an ordinary month
Nothing new starts in October.
November in Sendai
Sendai weather in November →Shoulder season — an ordinary month
Nothing new starts in November.
December in Sendai
Sendai weather in December →Busy — Winter break (fuyuyasumi) in Japan, school holidays in 4 of the markets that fill it
- Festival
Pageant of Starlight
10–31 Dec · usuallyChristmas & New YearThe zelkova avenues on Jozenji-dori are wired with lights for about three weeks in December. It is a walk down a street rather than a market, and it is free. Source ↗